Jan
31
Thank you, Robert who sent me this …
January 31, 2010 | Leave a Comment
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Jan
29
Who Do You Trust for Online Business Advice?
January 29, 2010 | Leave a Comment
Do you know this story?
A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across.
“Do you think I’m stupid?” asks the frog. “You’re a scorpion. You’ll sting and kill me.”
“No I won’t,” says the scorpion. “That would be completely against my self interest. If I sting you, I’ll [...]
Jan
29
Could Your Blog be Ruining Your Business?
January 29, 2010 | Leave a Comment
Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite.
Your blog isn’t getting you more business — it’s actually sending business away.
How did that happen?
A blog is supposed to create more interest in what you do or what you sell. It’s supposed [...]
Jan
29
A voice from the past: Mother Teresa, David Ogilvy – and me
January 29, 2010 | Leave a Comment
I am the most disorganised, forgetful, dozy person you could ever fear to meet – as a shocked glance at my desk would reveal.
But I always take comfort from a sign Bill Phillips, one of my old bosses, had in his office: “A neat stall is the sign of a dead horse.”
Anyhow, among the debris [...]
Jan
29
"Make money while you sleep" – and other half-truths
January 29, 2010 | Leave a Comment
If you can’t steal from your relatives, who can you steal from?
“Originality is the most dangerous sin in the advertiser’s lexicon,” said Rosser Reeves, and – taking him at his word his brother in law David Ogilvy happily quoted this in “Confessions of an Advertising Man” and everywhere else for years after without attribution.
I was [...]